Remote opportunity at
ChimeSenior Lifecycle Marketing Manager
Chime is seeking a Senior Lifecycle Marketing Manager to join the Lifecycle and CRM Marketing group on a remote basis. In this role, you will guide…
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About This Role
Chime is seeking a Senior Lifecycle Marketing Manager to join the Lifecycle and CRM Marketing group on a remote basis. In this role, you will guide how the organization engages, retains, and grows members through strategic programs spanning email, push, mobile notifications, and messaging. You will operate independently to design personalized, behavior-based member journeys while balancing user experience with core business objectives. This opportunity is well-suited for an experienced marketing…
Job Description
Chime is seeking a Senior Lifecycle Marketing Manager to join the Lifecycle and CRM Marketing group on a remote basis. In this role, you will guide how the organization engages, retains, and grows members through strategic programs spanning email, push, mobile notifications, and messaging. You will operate independently to design personalized, behavior-based member journeys while balancing user experience with core business objectives.
This opportunity is well-suited for an experienced marketing professional who excels at cross-functional collaboration, experiment design, and leveraging data science and AI tools to drive retention, lifetime value, and product adoption.
Chime operates as a financial technology company focused on delivering helpful, accessible, and fee-free banking services to help everyday consumers achieve their financial goals. Recognized as an equal opportunity employer, the company fosters an entrepreneurial culture built on integrity, member obsession, and high standards.
Responsibilities
- Own the lifecycle strategy for a high-impact area of the business to drive member and financial outcomes
- Design and adapt multi-channel member journeys across email, push, in-app, and SMS
- Partner with data science teams to build targeting and segmentation strategies
- Establish testing agendas, run rigorous experiments, and convert findings into actionable strategy
- Lead cross-functional decisions with product, growth, marketing, creative, and analytics teams
- Integrate AI tools and automation to support personalized cross-channel campaigns
Requirements
- Possess six to eight or more years of experience in retention, integrated, or lifecycle marketing
- Demonstrate strong data fluency using analytics and AI-enabled platforms such as Hex, Looker, or Statsig
- Show clear practical experience incorporating automation and artificial intelligence into daily work routines
- Exhibit strategic judgment regarding audience segmentation, channel orchestration, and experimental testing
- Demonstrate the ability to guide cross-functional discussions and influence senior partners independently
Qualifications
- Hands-on experience utilizing marketing automation or CRM platforms like Braze, Iterable, or Klaviyo
- Prior end-to-end ownership of a specific lifecycle domain such as user activation, monetization, or retention
- Experience designing agent-driven or automation-driven customer journeys
Core Skills
Benefits
- Comprehensive health, financial, and wellbeing coverage
- Generous vacation policy paired with company-wide paid days off
- Up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents
- Annual wellness stipend for eligible expenses
- Subsidized commuter options alongside backup child, elder, and pet care support
- Access to family planning reimbursement
Frequently Asked Questions
What is the employment type and location for this role?
This position is full-time and remote.
What is the salary range offered for the Senior Lifecycle Marketing Manager position?
The base salary range listed for this role is $150,000 to $208,000 USD, with potential for bonuses, competitive equity, and benefits depending on location and experience.
What level of experience is required to apply?
Candidates must have six to eight or more years of background in lifecycle, retention, or integrated marketing with a track record of driving measurable results through cross-functional programs.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.