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ChimeLifecycle Marketing Manager
Chime is looking for a Lifecycle Marketing Manager to join the Product and Lifecycle Marketing department on a remote basis. In this role, the professional will…
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About This Role
Chime is looking for a Lifecycle Marketing Manager to join the Product and Lifecycle Marketing department on a remote basis. In this role, the professional will shape complete customer journeys, handling initiatives from initial engagement through long-term retention to maximize member lifetime value. This position is ideal for a strategic, business-oriented marketer who focuses on segments, experimentation, and measurable outcomes across various touchpoints. The person in this position will link…
Job Description
Chime is looking for a Lifecycle Marketing Manager to join the Product and Lifecycle Marketing department on a remote basis. In this role, the professional will shape complete customer journeys, handling initiatives from initial engagement through long-term retention to maximize member lifetime value. This position is ideal for a strategic, business-oriented marketer who focuses on segments, experimentation, and measurable outcomes across various touchpoints. The person in this position will link owned channels like push, in-app, email, and SMS with broader, non-owned pathways that define the user experience.
Chime operates as a financial technology company dedicated to making core banking services helpful, accessible, and free. The organization empowers individuals to manage their finances, build savings, and pursue major milestones through intuitive platforms and user-friendly tools. Working in a fast-paced setting, the selected professional will collaborate closely with cross-functional groups to transform data into personalized engagement and automation strategies that drive business growth.
Responsibilities
- Manage the complete lifecycle strategy from early funnel stages to activation and long-term retention
- Design personalized, targeted campaigns across push, in-app, email, and SMS channels
- Develop and execute data-backed experiments to continuously improve evergreen and transactional messaging
- Partner with analytics teams to measure campaign impact, share insights, and plan next steps
- Create and maintain channel governance and quality standards for communications
- Partner with Product, Engineering, Design, Research, CRM, and other teams on large cross-functional initiatives
Requirements
- Possess four to six or more years of experience in lifecycle, growth, or related marketing
- Demonstrated ability to design and measure end-to-end campaigns from concept to execution
- Proven background in building audience segments and running campaigns across email, push, SMS, and in-app messaging
- Familiarity with A/B testing and utilizing performance data to guide scaling decisions
- Experience working with marketing platforms such as Braze and Looker
- Demonstrated self-starter mindset with strong critical thinking skills
Qualifications
- Experience utilizing AI tools within marketing workflows
Core Skills
Benefits
- Health, financial, and wellbeing benefits tailored for different life stages
- Generous vacation policy and company-paid days off
- Up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents
- Annual wellness stipend for eligible expenses
- Access to family planning reimbursement
- Subsidized commuter benefits and backup child, elder, and pet care for eligible employees
Frequently Asked Questions
What is the location and remote policy for this job?
This role is offered on a remote basis. For employees near an office, the workplace policy involves four days in the office and working from home on Fridays.
What is the salary range for the Lifecycle Marketing Manager position?
The base salary offered for this role ranges from $131,000 to $181,000 USD, and full-time employees may also be eligible for bonuses, competitive equity, and benefits.
What kind of experience is required for applicants?
Candidates must have four to six or more years of experience in lifecycle, growth, or related marketing, along with a strong background in multi-channel campaign management and data-driven experimentation.
What type of employment is this?
This is a full-time position.
Sample Interview Questions
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