Staff Experience Designer

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Role Snapshot

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Remote from

Remote

Salary

Undisclosed

Department

General

Employment

Full-time

Experience

Not specified

Published16d ago

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About This Role

Instacart operates an online grocery platform connecting consumers, shoppers, retailers, and advertisers within a four-sided marketplace. The company seeks a remote Staff Experience Designer to join its Core Experience team. In this position, the professional will shape consumer-facing digital products across web and mobile platforms, focusing on end-to-end user journeys within the online grocery ecosystem. This role suits an experienced design professional who excels at blending product thinking, behavioral insights,…

Job Description

This role suits an experienced design professional who excels at blending product thinking, behavioral insights, and brand storytelling. The Staff Experience Designer will craft personalized customer journeys, develop AI-assisted prototypes, and establish experience frameworks for core touchpoints such as subscription adoption and household management. The work involves partnering closely with engineering, product, data science, research, brand, and marketing teams.

The position is available on a remote basis for candidates residing in specific Canadian provinces, namely Ontario, Alberta, British Columbia, and Nova Scotia. Instacart applies a Flex First remote work model, allowing employees to choose their workspace while occasionally gathering for in-person events. Compensation includes base pay alongside new hire and annual equity grants.

Responsibilities

Drive and lead consumer-facing product experiences to establish personalized multi-step customer journeys
Create end-to-end experience design briefs covering multiple surfaces and modalities, including agentic conversational interfaces
Develop strategic narratives, feature naming conventions, value propositions, strategy documents, flow diagrams, and storyboards
Define and maintain experience frameworks mapping out critical user journeys such as initial orders, repeat patterns, subscription adoption, and household management
Structure content hierarchy and information architecture across digital touchpoints to optimize user comprehension
Formulate functional and emotional experience principles and translate them into scalable interaction rules and content hierarchies
Utilize AI-assisted prototyping tools and concept development techniques to generate flows that match the brand and design system
Establish visual hierarchy, spacing, grid rules, and module placement strategies for content areas
Plan and conduct research activities to gather customer insights regarding shopping habits and lifecycle evolution
Mentor cross-functional partners on journey-based and emotion-driven product thinking

Requirements

At least 15 years of experience designing digital products and consumer-facing experiences across mobile and web platforms
Portfolio highlighting complex multi-step user journeys and end-to-end flows spanning channels like social media, CRM, and marketing campaigns
Demonstrated proficiency in at least two design disciplines such as UX design, content design, visual design, design research, or design strategy
Expertise in creating structured strategic storytelling, visually compelling presentations, and decision-making frameworks
Case studies demonstrating brand-centric product design driven by user insights, business impact metrics, and data science
Familiarity with navigating ambiguous multi-stakeholder settings and aligning cross-functional teams
Proficiency using Google Slides and Figma
Legal residency in one of the approved hiring regions of Ontario, Alberta, British Columbia, or Nova Scotia

Qualifications

Experience designing for e-commerce platforms, marketplaces, grocery services, subscription products, or consumer packaged goods
Background in shaping user onboarding, customer retention, activation, and early repeat shopping behaviors
Familiarity with domains including meal planning, health goals, nutrition, allergy management, and household personalization
Prior work designing high-visibility product surfaces like personalized feeds, home pages, and merchandising modules
Experience contributing to and evolving large-scale design systems
Desire to utilize generative tools and software such as Claude Code, Cursor, ChatGPT, and Lovable

Core Skills

Git Communication Figma

Benefits

Base pay range between CAN$198,000 and $209,000 CAD depending on location
Eligibility for a new hire equity grant
Eligibility for annual equity refresh grants
Flex First remote work policy offering flexibility to work from home, an office, or other locations
Opportunities to connect with colleagues through regular in-person events

Frequently Asked Questions

What is the remote work policy for this role?

Instacart operates under a Flex First remote work model, allowing employees to choose where they work while staying connected through regular in-person events.

Where must candidates reside to be eligible for this position?

Currently, hiring is only open to candidates located in the Canadian provinces of Ontario, Alberta, British Columbia, and Nova Scotia.

What is the salary range for the Staff Experience Designer position?

For candidates based in Canada, the base salary range is between CAN$198,000 and $209,000 CAD, varying based on factors such as candidate experience and permanent location.

What level of experience is required?

Candidates must have at least 15 years of experience designing consumer-facing digital products and experiences across mobile and web platforms.