Remote opportunity at
InstacartSenior Product Marketing Manager, Instacart+
Instacart operates an essential grocery delivery and pickup platform that connects customers with household goods while providing earnings opportunities for personal shoppers. The company follows a…
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About This Role
Instacart operates an essential grocery delivery and pickup platform that connects customers with household goods while providing earnings opportunities for personal shoppers. The company follows a Flex First working model, allowing employees to choose their work location between home, offices, or other environments. The organization is currently hiring a Senior Product Marketing Manager, Instacart+ to oversee the full go-to-market strategy for its membership program. This position acts as a central…
Job Description
Instacart operates an essential grocery delivery and pickup platform that connects customers with household goods while providing earnings opportunities for personal shoppers. The company follows a Flex First working model, allowing employees to choose their work location between home, offices, or other environments.
The organization is currently hiring a Senior Product Marketing Manager, Instacart+ to oversee the full go-to-market strategy for its membership program. This position acts as a central link between product, brand, and growth teams to drive customer acquisition, engagement, and retention for the subscription service.
This role suits an experienced product marketer who possesses a strong background in loyalty or subscription marketing, combines analytical rigor with creative storytelling, and can successfully influence product roadmaps using consumer insights.
Responsibilities
- Develop differentiated positioning for Instacart+ to separate it from competing subscription services
- Partner with growth and performance marketing teams to build and test messaging frameworks that convert trial users and lapsed subscribers
- Incorporate qualitative and quantitative research into product roadmap discussions to represent the member perspective
- Lead complete go-to-market plans for new Instacart+ features from initial brief through post-launch analysis
- Establish an expert point of view on the loyalty landscape to guide overall program strategy for senior stakeholders
Requirements
- Minimum of 8 years of total marketing experience, with at least 4 years focused on product marketing
- Demonstrated history of owning go-to-market strategy for a loyalty, subscription, or membership program
- Working knowledge of subscription marketing mechanics including acquisition, onboarding, engagement, and churn
- Ability to synthesize consumer research, behavioral data, and competitive signals into effective messaging
- Experience partnering with growth, CRM, creative, and data science teams on multi-channel campaigns
- Proficiency in utilizing data and A/B testing to evaluate and iterate on messaging frameworks
Qualifications
- Experience marketing a loyalty or subscription program within a marketplace or two-sided platform
- Background working on programs featuring tiered benefits, earn and burn mechanics, or partner integrations
- Prior experience running or collaborating on member research projects such as surveys, focus groups, and user research
- Past experience managing or mentoring junior marketers or product marketing managers
- Familiarity with the grocery or consumer packaged goods retail marketing sectors
- Bachelor's degree or equivalent practical experience
Core Skills
Benefits
- Competitive base salary dependent on geographic location
- New hire equity grant along with annual equity refresh grants
- Flexible remote work arrangements through the Flex First policy
Frequently Asked Questions
Is this position remote?
Yes, this role is fully remote under Instacart's Flex First work policy, allowing employees to work from home or another location of their choice.
What is the salary range for this role?
Base pay depends on the permanent work location. For US candidates, ranges include $180,000 to $190,000 in CA, NY, CT, and NJ; $173,000 to $182,500 in WA; $165,000 to $174,000 in specified other states; and $150,000 to $158,500 for all remaining states.
What experience is required for this position?
Candidates must have at least 8 years of progressive marketing experience, with a minimum of 4 years specifically in product marketing, along with a track record of owning go-to-market strategy for a membership or subscription program.
What additional financial compensation is offered?
The role is eligible for a new hire equity grant as well as annual equity refresh grants.
Sample Interview Questions
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