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VercelPerformance Marketing Manager
Vercel, known as the agentic infrastructure company, is currently seeking a Performance Marketing Manager to handle paid acquisition initiatives. The company enables developers and agents to…
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About This Role
Vercel, known as the agentic infrastructure company, is currently seeking a Performance Marketing Manager to handle paid acquisition initiatives. The company enables developers and agents to build and deploy software quickly and securely, serving millions of users alongside major enterprises such as OpenAI and PayPal. This position operates on-site in a full-time capacity. The ideal candidate is an analytical and AI-native growth expert capable of blending strategy with hands-on execution.…
Job Description
Vercel, known as the agentic infrastructure company, is currently seeking a Performance Marketing Manager to handle paid acquisition initiatives. The company enables developers and agents to build and deploy software quickly and securely, serving millions of users alongside major enterprises such as OpenAI and PayPal. This position operates on-site in a full-time capacity.
The ideal candidate is an analytical and AI-native growth expert capable of blending strategy with hands-on execution. In this capacity, you will manage large-scale advertising budgets across multiple networks while leveraging artificial intelligence tools and automated workflows to accelerate operations. The role requires close collaboration with various departments, including Product Marketing, Data, and Creative teams, to drive sustainable pipeline growth and customer acquisition for both self-serve and enterprise targets.
Daily responsibilities span overseeing campaign funnels from start to finish, optimizing conversion tracking, and designing rigorous testing frameworks for different audience segments. Success in the position means consistently lowering acquisition costs while scaling revenue impact. If you possess a strong background in software-as-a-service growth, bring deep data fluency, and habitually integrate automation into your daily routine, this position offers an opportunity to drive high-visibility marketing strategies at an established tech organization.
Responsibilities
- Manage end-to-end paid acquisition campaigns across Google Search, YouTube, Meta, LinkedIn, and emerging platforms to generate signups, user activations, and pipeline growth.
- Oversee multi-million dollar yearly advertising budgets while meeting or exceeding return on ad spend and customer acquisition cost targets.
- Implement artificial intelligence solutions, custom agents, and automated workflows to speed up campaign delivery and expand creative production capacity.
- Run systematic testing procedures for target audiences and creative variations, utilizing artificial intelligence to quickly generate and assess multiple iterations.
- Establish funnel reports, cohort analyses, event-based tracking, conversion APIs, and pixel implementations in partnership with analytics teams.
- Provide regular performance updates, actionable insights, and strategic recommendations to leadership staff.
- Collaborate cross-functionally with Demand Generation, Product Marketing, Lifecycle, Creative, and Marketing Operations to ensure consistent messaging and strong conversion funnels.
Requirements
- Minimum of five years of direct experience running and scaling performance marketing campaigns within high-growth B2B software-as-a-service, developer tool, or consumer technology companies.
- Proven AI-native working habits, featuring experience building automated workflows or custom agents that fundamentally alter operational efficiency.
- Hands-on operational expertise utilizing Meta Ads, LinkedIn Ads, Google Search, and YouTube advertising tools.
- Track record of successfully managing annual advertising spend ranging from one million to over five million dollars while maintaining efficiency goals.
- Strong proficiency in data analytics, campaign measurement, and audience performance evaluation.
- Effective copywriting instincts with a strong sense of performance creative aesthetics.
- Clear verbal and written communication abilities tailored for technical developers and business buyers alike.
Qualifications
- Prior hands-on familiarity with TikTok Ads or programmatic advertising platforms.
Core Skills
Benefits
- Competitive total compensation package including equity.
- Inclusive healthcare coverage.
- Learning and growth budget covering professional mentorship, skills development, and networking events.
- Flexible time off policy.
- Provided equipment necessary for the role alongside a work-from-home stipend to furnish your workspace.
- Base pay range in San Francisco, California of $150,000 to $188,000, with compensation adjustments based on geographic location.
- Eligibility for variable pay programs, company bonuses, or equity-based compensation depending on the specific role.
Frequently Asked Questions
What is the employment type for this position?
This is a full-time employment opportunity.
Where is the job located and is it remote?
The posting states that the role is on-site. The base pay range is specified for San Francisco, California, and compensation may be adjusted based on the employee's actual location.
What salary is offered for the Performance Marketing Manager role?
For candidates based in San Francisco, California, the base pay range is $150,000 to $188,000. Actual pay depends on relevant experience, skills, and location, and total compensation may also include equity, bonuses, or variable pay.
What experience level is required to apply?
Applicants must have five or more years of experience running and scaling paid performance campaigns at high-growth B2B SaaS, developer tool, or consumer tech companies.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
