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TwilioMarketing Strategy and Analytics Manager
Twilio is looking for a Marketing Strategy and Analytics Manager to join its global marketing analytics team. In this position, the professional will operate as a…
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About This Role
Twilio is looking for a Marketing Strategy and Analytics Manager to join its global marketing analytics team. In this position, the professional will operate as a hybrid between a senior business partner and a data scientist, advising marketing leadership on funnel performance, campaign effectiveness, and return on investment. The successful candidate will collaborate closely with Media Mix Modeling data scientists and regional analytics business partners across different markets. This opportunity…
Job Description
Twilio is looking for a Marketing Strategy and Analytics Manager to join its global marketing analytics team. In this position, the professional will operate as a hybrid between a senior business partner and a data scientist, advising marketing leadership on funnel performance, campaign effectiveness, and return on investment. The successful candidate will collaborate closely with Media Mix Modeling data scientists and regional analytics business partners across different markets.
This opportunity is well-suited for an analytics professional who has transitioned into applied data science, possesses direct exposure to Media Mix Modeling tools such as Robyn or Meridian, and excels at combining storytelling with technical modeling depth. The organization functions as a remote-first communications technology company that empowers businesses and developers to build personalized customer interactions globally.
Selected individuals may occasionally be required to report in person for team gatherings, functional off-sites, customer meetings, or project collaboration. While utilizing artificial intelligence to streamline hiring workflows, Twilio ensures that all final employment choices are conducted by human staff members.
Responsibilities
- Act as a trusted analytics advisor to global and regional marketing leaders by translating business questions into strategic budget, channel, and campaign decisions
- Interpret Media Mix Modeling results, execute scenario and what-if analyses, and adapt outputs for regional audiences
- Build and maintain incremental analyses including geo-lift tests, channel diagnostics, and pipeline analytics to validate model recommendations
- Manage end-to-end B2B and B2C marketing funnel analytics from initial data retrieval to executive-level presentations
- Collaborate with the central data science team to align model inputs and assumptions with actual business contexts
- Write production-quality Python and SQL code to support data extraction, analysis, and light modeling
- Create reusable dashboards and tooling to scale insight generation across the department
- Partner with regional analytics business partners in EMEA and APJ to maintain analytical consistency
Requirements
- Minimum of six years of professional experience in data science, business intelligence, or marketing analytics
- Proven track record of directly influencing marketing strategies using data
- Strong proficiency in Python and SQL for handling large and complex marketing datasets
- Hands-on exposure to Media Mix Modeling concepts and at least one framework like Robyn or Meridian
- Solid grounding in statistics and experimental design including regression, A/B testing, and incrementality testing
- Demonstrated ability to collaborate with senior stakeholders across marketing, sales, and finance to drive decisions
- Excellent communication and storytelling abilities tailored for both technical and executive audiences
- Understanding of digital and traditional media channels alongside B2B and B2C marketing funnels
Qualifications
- Prior direct experience building or co-building a Media Mix Modeling model
- Experience working as an embedded analytics partner alongside a data science or modeling team
- Experience working on or with artificial intelligence products such as large language models, copilots, RAG applications, or workflow tools
- Background in B2B marketing analytics, consulting, or agency settings
- Experience operating across multiple regions or within a global, matrixed corporate structure
Core Skills
Benefits
- Competitive pay
- Generous time off
- Ample parental and wellness leave
- Healthcare coverage
- Retirement savings program
- Support for employee volunteering and donation efforts
Frequently Asked Questions
What is the remote work policy for this role?
This is a remote position based in India, specifically within Karnataka, Tamil Nadu, Telangana, Maharashtra, or Delhi. Employees may occasionally be asked to report in person for team gatherings, off-sites, or customer meetings.
What level of experience is required for this position?
Candidates must have at least six years of professional experience in marketing analytics, business intelligence, or data science, along with strong technical skills in Python, SQL, and Media Mix Modeling.
What is the salary range for this job?
The specific salary is not stated in the job posting, though the company offers competitive pay alongside various location-variable benefits.
What employment type is this opening?
The posting specifies that this is a full-time employment opportunity.
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