Remote opportunity at
InstacartAI Solutions Lead, Marketing
Instacart operates a grocery delivery service that connects consumers with food and household goods while providing flexible earnings opportunities for shoppers. The company follows a Flex…
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About This Role
Instacart operates a grocery delivery service that connects consumers with food and household goods while providing flexible earnings opportunities for shoppers. The company follows a Flex First remote working approach, offering employees the flexibility to operate from home, an office, or other locations. The organization is currently seeking an AI Solutions Lead, Marketing to join the team on a full-time remote basis. This position functions as the first AI-focused role…
Job Description
Instacart operates a grocery delivery service that connects consumers with food and household goods while providing flexible earnings opportunities for shoppers. The company follows a Flex First remote working approach, offering employees the flexibility to operate from home, an office, or other locations.
The organization is currently seeking an AI Solutions Lead, Marketing to join the team on a full-time remote basis. This position functions as the first AI-focused role within the marketing department, tasked with replacing manual workflows and outdated processes with native artificial intelligence solutions. The professional will design, build, and deploy automation systems, drive internal change management to ensure adoption, and coordinate AI key results across marketing functions.
This role suits an experienced builder who possesses extensive background in marketing operations and strategy, and who has hands-on experience developing agentic systems and utilizing frontier AI platforms. Candidates must be comfortable evaluating requests, setting prioritization boundaries, and communicating technical concepts effectively to audiences ranging from individual contributors to executive leadership.
Responsibilities
- Identify and rebuild slow, manual, or fragmented marketing workflows into AI-native processes from the ground up
- Own the complete development cycle by designing, building, shipping, and measuring the impact of new technical solutions
- Automate recurring leadership and planning narratives, campaign launch processes, and brief standardization reviews
- Create intake frameworks to gather organizational requests, evaluate feasibility, and determine prioritization
- Manage change management initiatives to ensure team members adopt new tools and maintain consistent usage
- Evangelize internal wins and build case studies to demonstrate the practical capabilities of artificial intelligence
- Convene AI key result owners, maintain operating cadences, and resolve blockers or vendor delays
Requirements
- Minimum of 7 years of experience in marketing operations, marketing strategy, or a closely adjacent discipline
- Proven track record of shipping AI-powered workflows and processes that measurably change team operations
- Hands-on daily experience utilizing frontier AI tools such as Claude, GPT-4o, or Gemini to produce reliable output at scale
- Demonstrated experience building agentic systems, including multi-agent design, orchestration layers, and autonomous workflows
- Strong communication skills capable of conveying technical projects to audiences from individual contributors to the CMO level
- Ability to exercise prioritization discipline and decline low-value or unsuitable AI requests
- Permanent location within Ontario, Alberta, British Columbia, or Nova Scotia
Qualifications
- Established frameworks for rapidly evaluating AI vendors and tools through comparison pilots and structured decision-making
Core Skills
Benefits
- Market-competitive compensation with a base pay range of CAN$126,000 to $133,000 CAD for Canadian-based candidates
- Eligibility for a new hire equity grant
- Eligibility for annual equity refresh grants
- Flex First remote work policy allowing employees to choose their primary work location
Frequently Asked Questions
What is the employment type for this position?
This is a full-time position.
Where is the job located and what is the remote policy?
The role is remote under Instacart's Flex First policy, though hiring is currently restricted to candidates permanently located in Ontario, Alberta, British Columbia, and Nova Scotia.
What is the salary range for this role?
For candidates based in Canada, the base pay range is CAN$126,000 to $133,000 CAD, with exact offers varying based on experience and required skills.
What are the key technical skills required?
Candidates must have hands-on daily experience with frontier AI models such as Claude, GPT-4o, or Gemini, along with experience building agentic systems, multi-agent design, and orchestration layers.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
