Remote opportunity at
CoinbaseSenior Product Marketing Manager, Trading
Coinbase is seeking a Senior Product Marketing Manager to join the Consumer and Business group on the Product Marketing team. This position focuses on shaping the…
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About This Role
Coinbase is seeking a Senior Product Marketing Manager to join the Consumer and Business group on the Product Marketing team. This position focuses on shaping the marketing strategy for trading offerings inside the retail application, spanning spot, margin, options, and perpetual futures. The chosen professional will act as the primary link connecting the product development unit with marketing operations to increase trading activity. This opportunity fits a professional with extensive…
Job Description
Coinbase is seeking a Senior Product Marketing Manager to join the Consumer and Business group on the Product Marketing team. This position focuses on shaping the marketing strategy for trading offerings inside the retail application, spanning spot, margin, options, and perpetual futures. The chosen professional will act as the primary link connecting the product development unit with marketing operations to increase trading activity.
This opportunity fits a professional with extensive consumer app experience who can translate intricate financial instruments into clear messaging that resonates with users. Coinbase operates as a remote-first organization, though employees gather periodically for in-person collaboration sessions known as surges. All qualified applicants receive consideration without discrimination.
Responsibilities
- Manage the complete go-to-market lifecycle for trading offerings within the retail application
- Formulate audience targeting plans, value propositions, and measurement frameworks for new trading instrument launches
- Partner with growth and CRM units to execute awareness campaigns, product rollouts, and retention programs for inactive traders
- Design and execute engagement initiatives such as trading incentives, competitions, and event-driven campaigns
- Analyze trader segments ranging from derivatives beginners to active platform users to refine messaging and provide product feedback
- Establish key performance indicators connected to trading volume and feature adoption while managing experiments and reporting insights
Requirements
- Possess at least eight years of professional background in product marketing, product management, or growth marketing within a consumer-facing application
- Demonstrate hands-on experience marketing trading, investing, or derivatives platforms
- Show a proven history of managing end-to-end product launches and growth strategies from messaging through performance tracking
- Apply quantitative and analytical capabilities to define success metrics, conduct experiments, and utilize data for decision-making
- Execute large-scale growth programs, retention initiatives, or engagement campaigns that produced measurable volume outcomes
- Use generative AI responsibly while maintaining human supervision for workflow efficiency and quality
Core Skills
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k) plan
- Equity eligibility
- Bonus eligibility
Frequently Asked Questions
What is the location and remote policy for this role?
This is a remote position at a remote-first company, though employees participate in periodic in-person working sessions called surges.
What is the salary range for the Senior Product Marketing Manager position?
The annual base salary ranges from $170,765 to $200,900 USD, with total compensation potentially including equity and bonuses.
What level of experience is required to apply?
Candidates must have eight or more years of experience in product marketing, growth marketing, or product management within a consumer-facing app.
Are there application limits for candidates?
Yes, candidates may submit a maximum of three applications within a six-month period.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.