Remote opportunity at
CoinbaseCRM and Lifecycle Manager II
Coinbase is hiring a CRM and Lifecycle Manager II for its Growth Marketing team within the Marketing department. This remote-first position involves shaping global user engagement…
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About This Role
Coinbase is hiring a CRM and Lifecycle Manager II for its Growth Marketing team within the Marketing department. This remote-first position involves shaping global user engagement and retention strategies across millions of accounts. The organization operates at an intense pace and requires periodic in-person collaboration sessions called surges. This role focuses on managing multi-channel communication strategies, utilizing mediums such as push alerts, text messages, in-app notices, and electronic mail to…
Job Description
Coinbase is hiring a CRM and Lifecycle Manager II for its Growth Marketing team within the Marketing department. This remote-first position involves shaping global user engagement and retention strategies across millions of accounts. The organization operates at an intense pace and requires periodic in-person collaboration sessions called surges. This role focuses on managing multi-channel communication strategies, utilizing mediums such as push alerts, text messages, in-app notices, and electronic mail to nurture customer onboarding and long-term retention.
This opportunity is well-suited for a marketing professional experienced in enterprise customer relationship management platforms and multi-channel campaign orchestration. The individual chosen will collaborate closely with various internal divisions, including regional stakeholders, product marketing, engineering, and data science. Key duties involve translating performance metrics into actionable executive recommendations, eliminating friction points in customer pathways, and implementing machine learning personalization techniques. Candidates must be comfortable working within aggressive timelines and coordinating initiatives across multiple international territories.
Responsibilities
- Manage lifecycle strategy for user onboarding, retention, and engagement through targeted segmentation and channel selection
- Plan and execute international multi-channel campaigns using email, text messages, push alerts, and in-app messaging
- Collaborate with data science, product marketing, product development, and regional teams to support product releases and global growth initiatives
- Establish the measurement framework by tracking key performance indicators and reporting cadence for leadership
- Identify and resolve gaps in customer paths using A/B testing and machine learning personalization tools
Requirements
- Six or more years of professional background in lifecycle or CRM marketing encompassing large-scale campaign execution
- Demonstrated ability to optimize lifecycle programs that successfully improved user retention, engagement, or revenue metrics globally
- Proficiency in enterprise customer relationship management software such as Iterable or Braze
- Experience leading cross-functional projects alongside engineering, product, and regional departments under strict deadlines
- Working capability in SQL to handle audience segmentation and campaign analysis
- Ability to apply generative AI responsibly while maintaining human oversight for workflow efficiency
Core Skills
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k) retirement plan
- Equity and bonus eligibility
Frequently Asked Questions
What is the remote work policy for this role?
Coinbase operates as a remote-first company, though employees are expected to gather periodically for in-person working sessions referred to as surges.
What is the salary range for the CRM and Lifecycle Manager II position?
The annual base salary ranges from $156,560 to $164,800 USD, with actual pay varying by location. Total compensation may also include bonuses and equity.
What are the primary software skills needed for this job?
Applicants must be proficient in enterprise CRM platforms like Braze or Iterable and possess working knowledge of SQL for data segmentation and analysis.
Is there a limit on how many applications a candidate can submit?
Yes, candidates are restricted to submitting a maximum of three applications within a six-month period.
Sample Interview Questions
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