B2B Demand Generation Manager

Career Tools

About This Role

Deliveroo operates as part of DoorDash, connecting consumers, merchants, and riders within a complex three-sided marketplace. The company seeks a B2B Demand Generation Manager to direct paid customer acquisition strategies across multiple operating territories. This position suits an autonomous performance marketing professional capable of overseeing campaigns from initial channel selection through to revenue generation. Working closely with commercial departments, the successful candidate will adapt localized playbooks to outpace competitors in…

Job Description

Responsibilities

• Manage end-to-end paid demand generation campaigns targeting B2B products across designated markets.
• Allocate and oversee substantial financial budgets across multiple channels including Meta, TikTok, Google, and programmatic advertising.
• Collaborate directly with sales and commercial stakeholders to align marketing efforts with regional strategies.
• Build lead generation frameworks that focus on lead quality, live merchant acquisition, and Gross Order Value generation.
• Partner with creative teams to design full-funnel initiatives and brand awareness campaigns.
• Implement automation and artificial intelligence workflows to streamline daily tasks and improve operational efficiency.
• Execute go-to-market demand generation initiatives for new product and feature introductions.
• Measure and report on campaign success metrics ranging from initial ad spend to live merchants and revenue impact.

Requirements

• Bring 5 to 8 years of experience managing large-budget B2B paid campaigns across various channels, markets, and products.
• Demonstrate expertise with Meta, TikTok, and Google Search platforms.
• Possess small and medium business B2B background building conversion-focused lead generation pipelines.
• Show strong local and commercial instincts with the ability to communicate fluently in English.
• Perform in-house media buying and optimize media investment against specific key performance indicators.
• Apply analytical skills to design experiments, measure statistical significance, and scale successful tests.
• Provide concrete examples of using artificial intelligence and automation to enhance workflow.

Qualifications

• Familiarity operating within the Food or Retail sectors.
• Experience aligning inbound and outbound marketing motions with data enrichment tools such as Clay, Cognism, and ZoomInfo.
• Knowledge of account-based marketing or intent-based software platforms.
• Background working with content syndication, paid public relations, or retail media.
• Proficiency in additional languages beyond English.

Core Skills

Benefits

• Make a visible everyday impact on the experiences of customers, partners, and riders.
• Learn rapidly within an entrepreneurial work setting characterized by autonomy and responsibility.
• Develop professional skills and build a career as the business scales.
• Collaborate within an inclusive, values-driven team culture.

Frequently Asked Questions

Sample Interview Questions

AI-generated questions tailored to this specific role — a preview of the full practice set.