Remote opportunity at
KaseyaSenior Director, Paid Media
Kaseya seeks a Senior Director, Paid Media to take charge of the organization's global paid media investments. Operating as part of a company established in 2000…
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About This Role
Kaseya seeks a Senior Director, Paid Media to take charge of the organization's global paid media investments. Operating as part of a company established in 2000 that specializes in AI-driven IT management and cybersecurity software for internal IT teams and Managed Service Providers, this role involves shaping strategy across search, social, display, video, and content syndication. Backed by Insight Partners, Kaseya serves clients in over 20 countries and manages more…
Job Description
Kaseya seeks a Senior Director, Paid Media to take charge of the organization's global paid media investments. Operating as part of a company established in 2000 that specializes in AI-driven IT management and cybersecurity software for internal IT teams and Managed Service Providers, this role involves shaping strategy across search, social, display, video, and content syndication. Backed by Insight Partners, Kaseya serves clients in over 20 countries and manages more than 15 million endpoints globally.
This position suits a hands-on operator who treats paid media like a profit and loss statement rather than a simple cost center. Reporting directly to the VP of Digital Marketing, the individual chosen will establish the foundational infrastructure for the department from scratch rather than taking over an existing structure. Responsibilities include building operational playbooks, managing multi-million-dollar budgets, tracking funnel efficiency, and presenting forecasts directly to executive leadership.
Responsibilities
- Formulate and execute global paid media strategy and budget management across search, social, programmatic, video, and content syndication channels
- Establish operational frameworks including workflows, quality assurance standards, and reporting cadences for scale
- Manage campaign architecture, audience targeting, bidding strategies, and budget pacing directly alongside team members
- Establish and track channel targets for customer acquisition cost, return on ad spend, and revenue contribution
- Recruit, lead, and mentor internal media specialists while overseeing vendor and agency partnerships
- Partner with analytics teams on measurement frameworks, attribution models, and incrementality tests
- Collaborate with demand generation, product marketing, and web optimization teams to drive campaign performance
- Monitor digital ecosystem updates, privacy changes, and new platform opportunities
- Present performance metrics and financial forecasts regularly to executive leadership
Requirements
- Over ten years of digital marketing experience featuring deep specialization in paid media
- At least five years of leadership experience managing paid media teams and high seven-figure or eight-figure annual budgets
- Demonstrated background generating revenue through paid channels within B2B software or technology sectors
- Advanced proficiency with major advertising platforms and associated marketing technology stacks
- Quantitative and analytical capability covering attribution models, analytics tools, and incrementality testing
- Experience building or extensively rebuilding a paid media infrastructure program
- Executive communication abilities capable of presenting operational metrics to C-level stakeholders
Qualifications
- Experience working in high-velocity B2B demand generation environments with short sales cycles
- Familiarity with IT infrastructure, cybersecurity, or IT management software industries
- Background utilizing media mix modeling and adapting to privacy-driven measurement shifts
- Prior experience operating in a company that scaled through acquisitions by consolidating multi-brand paid programs
- Familiarity with account-based marketing platforms such as 6sense, Demandbase, and RollWorks
Core Skills
Frequently Asked Questions
What is the employment type for this position?
The posting indicates that this position is a full-time role.
What remote work options are available?
The posting specifies that the role is on-site, though a specific location is not provided.
What salary range is offered for this role?
The salary details are not specified in the job posting.
How many years of experience are required?
Candidates must have over ten years of digital marketing experience with at least five years dedicated to leading paid media teams and managing large budgets.
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