Remote opportunity at
BondoraHead of CRM & Lifecycle Marketing
Bondora is looking for a Head of CRM & Lifecycle Marketing to oversee the strategy behind user retention, engagement, and growth. Established in 2008, the financial…
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About This Role
Bondora is looking for a Head of CRM & Lifecycle Marketing to oversee the strategy behind user retention, engagement, and growth. Established in 2008, the financial technology company provides digital borrowing and investment products to more than 700,000 customers across Europe. Operating on a remote basis, the organization is currently scaling rapidly with plans to obtain a banking license, expand EU lending operations, and scale toward one billion in revenue.…
Job Description
Bondora is looking for a Head of CRM & Lifecycle Marketing to oversee the strategy behind user retention, engagement, and growth. Established in 2008, the financial technology company provides digital borrowing and investment products to more than 700,000 customers across Europe. Operating on a remote basis, the organization is currently scaling rapidly with plans to obtain a banking license, expand EU lending operations, and scale toward one billion in revenue.
This position requires a strategic yet hands-on leader to manage lifecycle marketing initiatives, increase repeat borrowing, and improve active customer metrics. The successful candidate will guide a team of three direct reports and coordinate closely with analytics, engineering, product, legal, risk, and country teams. Core duties involve designing personalized customer journeys, leveraging AI tools for workflow automation and segmentation, and overseeing direct messaging channels such as email, SMS, WhatsApp, and push notifications.
Candidates suited for this opportunity will have a strong background in retention marketing within scaling technology or fintech environments. The hiring process involves multiple steps including initial recruiter screening, executive interviews, a home assignment, assessments via Alva Labs, and meetings with company leadership.
Responsibilities
- Meet quarterly targets for active customers and active balance per customer through lifecycle and refinancing initiatives
- Manage the end-to-end customer engagement data and delivery loop across owned digital surfaces, direct channels, and support platforms
- Coach and lead a team of three staff members while remaining operationally hands-on
- Partner cross-functionally with product, engineering, analytics, risk, legal, acquisition, and country managers
- Incorporate performance insights back into model retraining, rules tuning, and channel optimization
Requirements
- Minimum of eight years of hands-on experience in lifecycle, retention, or CRM marketing
- Prior background working within a retention function at a scale-up or fintech organization
- Familiarity with AI tools for segmentation, campaign optimization, and workflow automation
- Expertise in managing direct messaging channels including email, SMS, push notifications, and WhatsApp
- Proficiency with modern automation software such as Braze, Iterable, Salesforce Marketing Cloud, or HubSpot
Core Skills
Benefits
- Five weeks of paid vacation
- Private healthcare compensation
- Hobby grant and mental health support
- Share options
- Budget and resources for continuous professional learning
Frequently Asked Questions
Is this position remote?
Yes, this is a remote role at Bondora.
What employment type is this role?
The posting specifies that this is a full-time position.
What is the salary for this job?
The salary is not specified in the job posting.
How many team members will this role lead?
The Head of CRM & Lifecycle Marketing will coach and lead three team members.
What marketing automation platforms are preferred?
Braze is strongly preferred, though experience with Iterable, SFMC, or HubSpot is also acceptable.
Sample Interview Questions
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